About Bia

About Us

We are a Dubai-born concept fueled through a desire to create a multifaceted brand that unifies streetwear and sportswear to speak to a new global customer. We are a design-centric brand that cater to both men and women and are dedicated to creating timeless designs that have function and sustainability at the core.

Contemporary

Minimalist

Functional

Sustainable

Behind the name

Derived from Greek mythology, Bia was a titan goddess, personifying force, power and might. These attributes represent key brand values that help to form the Bia brand identity.

Force


Strength or energy exerted or brought to bear: cause of motion or change: active power.

Power


The ability or capacity to do something or act in a particular way.

The ability or capacity to direct or influence the behaviour of others or the course of events.

Might


Might The power, authority, or resources wielded (as by an individual or group).

Bodily strength: the power, energy, or intensity of which one is capable.

Sustainability

Working hard on developing innovative processes that are less exploitative of natural resources, Bia uses organic cotton, bamboo textiles and works solely with suppliers that meet the brand’s standards of quality and sustainability.